Speak and Grow Your Consulting or Other Business
by Allan Kaufman
How would you like to develop additional income streams and grow
your business by 10%, 20%, 30%, or more?
In your consulting practice or other business, you have acquired
years of experience, knowledge and expertise. Capitalize on this
knowledge base and increase your income by presenting seminars and
writing informational reports on your area of expertise.
For example, Gary has over 25 years experience in the painting
and home improvement fields, and he is very good at it. He probably
could double his income by sharing his knowledge and experiences
with others. He could become a painting consultant. He could speak
at various venues and sell time-saving, home-improvement tip sheets
that he would create.
As an expert, you could speak at various local organizations for
a fee or for free. For example, if you are a financial planner,
you could create a short presentation on "The Ten Biggest Financial
Management Mistakes People Make and How to Avoid Them!" You
could create and sell, or give away, a special report on the same
topic.
By sharing your ideas in a presentation, you establish credibility
and develop a reputation as a leader in your industry. You acquire
new clients, get additional referrals, and sell your knowledge.
This idea could work for you whether you are a dentist, lawyer,
chiropractor, financial planner, management consultant, or interior
designer. Speaking in front of potential customers is your ticket
for increasing your business and expanding it.
Hundreds of organizations are looking for speakers. Some may even
pay you. There are charitable organizations, homeowner associations,
alumni groups, work groups, religious organizations, brotherhoods
and sisterhoods, industry organizations, etc. These groups meet
locally, regionally and some nationally. Let them know you are available
to speak, and your business will grow.
To do this, you will want to reduce or get rid of your speaking
anxieties and public speaking fear, and develop effective communication
skills. Also, learn how to...
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Organize your presentation so audiences understand your message.
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Make engaging eye contact to connect with your audiences.
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Use gestures and movements to add impact to your messages.
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Use humor to spice-up your presentations.
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Use visual aids to help drive home your ideas.
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Recognize the importance of involving your audiences.
So develop a presentation and create informational reports on your
area of expertise. Market them to organizations. In time, you will
develop additional income streams and your consulting or other business
will grow.
© Allan Misch and Allan Kaufman,
Allan and Allan, Inc., 2004. All rights reserved.
Allan Kaufman and Allan Misch http://www.nosweatspeaking.com
specialize in rapidly reducing public speaking fear and offer 2
valuable, bonus reports and public speaking tips in their complimentary
monthly No Sweat Speaking™ Ezine.
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