----------------------------- No Sweat Speaking(tm) Ezine ----------------------------- Speaking Tips for Greater Confidence, Skill, Influence, & Profit "Your next presentation doesn't have to make you sweat!" ------------------------------------------------------------ Volume 7, Number 1 January, 2008 ------------------------------------------------------------ Allan Kaufman & Allan Misch, Editors, Allan and Allan, Inc. Email: http://www.nosweatspeaking.com/contact.html http://www.nosweatspeaking.com ------------------------------------------------------------ This monthly newsletter is distributed by request only. If you want to stop it, you can find instructions at the end of the newsletter. (c) 2008 Allan And Allan, Inc. ------------------------------------------------------------ Please send this Ezine to those you know who (1) need to give technical, sales, marketing, or management presentations; (2) are interested in developing or improving their presentation skills; (3) want to make money speaking and training; (4) need to improve their performance; or 5) have a fear of speaking or are nervous when they speak. This newsletter also is good for building relationships with your clients, customers, associates, and friends. Send this to them with a note that you're thinking about them. ------------------------------------------------------------ *** Attention *** If you're receiving this issue from someone and would like to get your own complimentary newsletter plus TWO valuable BONUS reports, please visit... http://www.nosweatspeaking.com and subscribe. ------------------------------------------------------------ PRIVACY STATEMENT: We absolutely will not share your address with anyone. Period! ------------------------------------------------------------ "Learning to communicate is like taking out an insurance policy. You never know when you'll need it, but it's too late to take it out after you need it." Allan Kaufman as quoted in Baltimore Magazine ------------------------------------------------------------ *********************** Check This Out! *********************** "Public speaking and even presentations to small groups were my greatest fears and I had gone to great lengths to avoid them throughout my career. In my new company, public speaking was not something I could avoid and my speaking ability would be quickly tested. After a lot of research, I turned to Allan & Allan. Most other companies only offer skill training. What I needed was to overcome my life long fear of speaking in front of groups. The No Sweat Speaking system seemed illogical to me at first and I was skeptical. The great part about the system is that you don't have to understand it or believe that it will work. It just happens. Today I speak in front of groups, give media interviews and conduct training sessions on a routine basis. Not only is my speaking anxiety gone, but my skills continue to improve and I look forward to my next opportunity to speak. I give my highest recommendation for Allan and Allan's system. If it works for me, it can work for anyone." Thanks, Jim M. Connecticut --------------- We Can Help You --------------- Using our unique No Sweat Speaking(tm) techniques, we provide personal coaching to help you get rid of your speaking anxieties in a relatively short period of time. Go to our website and complete the Coaching Inquiry Questionnaire at http://nosweatspeaking.com/coaching_inquiry.html. Completing the questionnaire doesn't obligate you or us to work together. We will assess your situation and send you a proposal about how we can assist you. It doesn't matter where you live. Our coaching can be done by email and phone consultations. ------------------------------------------------------------ In This Issue ------------------------------------------------------------ 1. Featured Article 2. Presentation Skills Tip 3. Humor Tip 4. Dear Allan and Allan (Answers to Your Questions) ------------------------------------------------------------ *** Attention Small Business Owners *** Here's one of the best websites on the Internet for small business marketing. We use this site and its great information as a resource. Get a free 24-page Marketing Plan Workbook. Visit... http://www.1shoppingcart.com/app/aftrack.asp?AFID=50478 ------------------------------------------------------------ 1. Featured Article ------------------------------------------------------------ **Be an Einstein When You Speak** by Allan Misch The American Physicist Albert Einstein said, "If A equals success, then the formula is A = X + Y + Z. X is work. Y is play. Z is keep your mouth shut." Einstein was the model of right brain and left brain balance, which equals creativity. He enjoyed music and fantasy, and he was a man of science and formulas. Remember E=mc (squared)? To deliver creative, well-constructed presentations, take a lesson from Einstein. Move your audience emotionally (right brain) and use proven formulas (left brain). Here's how. *Move Your Audience Emotionally* Use techniques such as stories, questions, and activities. These get your audience into the emotional states that they need to be in for their subconscious minds to hear and process your messages. For example, let's say you're giving a presentation on career advancement strategies. If you want your audience to be curious about what you're going to say next, you could ask this question. "Would you like to know a sure-fire, can't-fail, easy-to-use formula to impress an interviewer during your next job interview?" (Pause) Do you think your audience is now in a state of anticipation and curiosity? Do you have their attention? You can bet your laser pointer that they're leaning forward and salivating for your next pearls of wisdom. In my Manage with Humor program, I want my audience to experience different emotional states. Obviously, one emotion is "fun." One way I accomplish this is by telling a funny story involving my younger daughter. Once I have them in the right emotional state, I deliver my point. Moving your audience emotionally is a powerful way to get across your message with impact. *Use Formulas to Construct Your Presentation* Well-organized presentations use proven construction formulas to deliver messages that are easy to understand and follow. Once you learn those formulas, you will become a master of presentation structure. When you know structure, you can put any content into the formula. Walla, your results will be consistently successful presentations. Let's examine briefly three formulas. In each formula, the P is Presentation. Formula #1 P = O + B + C + T O is Opening. B is Body. C is Closing. T is Transitions. This is a generic formula for any presentation. To be effective, your presentation must have an Opening that gets your audience's attention and often states your thesis. Next, the Body presents the details, logic, and emotion related to your points. The Closing summarizes your points and tells your audience what they should do if appropriate. Transitions connect one point to another and one part of your presentation to another so your audience can follow you without confusion. The next two formulas may be used for presentations to persuade your audience. The first formula frames the entire presentation. The second formula helps you make a point persuasively. Formula #2 P = A + I + D + A A is attention. I is interest. D is Desire. A is Action. When you use this presentation structure, you first focus your audience's Attention on your subject matter. Next you relate your proposition to their Interest, and you build interest for your message. Then you create a Desire for your offer or idea. Finally, you tell your audience what Action they should take to solve their problem or achieve the benefits you described. Formula #3 P = S + L + B S is Story. L is Lesson. B is Benefit. Begin by relating a Story about an event from which you learned a Lesson. Tell your audience the lesson you learned. Then explain how they can Benefit from applying the lesson that you learned. Effective presenters move audiences emotionally while making appropriate points. Their presentations also follow strict structures, or formulas, that enable audiences to understand easily their points and main messages. Professional speaker and speaking coach Patricia Fripp says, "When speaking in public, your message, no matter how important, will not be remembered if you don't recognize the importance of STRUCTURE." So be an Einstein. Manage your audiences' emotional states and construct your presentations using formulas. ------------------------------------------------------------ "Keynote was a huge success! You were right about everything--from bringing my introduction to adding humor. I ended up adding about 9 humorous things to my presentation-- I actually brought the house down with the expandable ball visual. Thanks for everything. You made all the difference." Best, Trish "In minutes you were able to do for the audience what some people have been trying to do for themselves for a lifetime. You two helped audience members get rid of the fear of public speaking right before my very eyes.... Any organization can benefit greatly by witnessing your seminar.... You two are a great team!" Craig Valentine Toastmasters International 1999 World Champion of Public Speaking ------------------------------------------------------------ 2. Presentation Skills Tip ------------------------------------------------------------ **Less is More** by Allan Kaufman In our new book, Presentation Truths Revealed, 101 Universal Principles to Propel Your Speaking Success, Truth #2 is, "The most important skill for a leader to cultivate is the ability to communicate persuasively, concisely and under pressure." Truth #21 is, "Tell your audience only what they want or need to know." What do these truths mean? They mean less is more. Be concise; keep your responses short and to the point. Do not go on a tangent or ramble on. Usually, the less you talk, the better received is your message. Less is more. But this works only if you are a skilled communicator and know how to convey your thoughts effectively in an organized and efficient manner. So become skilled and then when you are asked to say a few words, remember, "Less is more." ------------------------------------------------------------ *** Great Speaking Resource *** Turn your speaking, training, or sales skills into cash. Check out a great professional speaking resource. We recommend it highly. Lots of great tips and tricks. Just click on or paste the URL into your browser. http://www.kickstartcart.com/app/aftrack.asp?AFID=50475&u=www.antion.com/public-speaking.htm ------------------------------------------------------------ 3. Humor Tip ------------------------------------------------------------ **Where to Find Humor for your Speeches** by Allan Kaufman In our last issue, Allan Misch talked about keeping a humor journal. What a great idea. Another tactic is to use the Internet. It will provide you with a quick venue for harvesting material to spice up your program. I just did a search on Google for "jokes for speakers" and only 203,000 entries appeared. If you just search on "jokes," there are 153,000,000 entries. Enough to keep you busy for an afternoon, don't you think? The key is to limit your search to humor related to your subject matter. Find 5-10 jokes, stories, and anecdotes that relate to your topic and do not offend your audience. Then personalize the humor. Put yourself into it or your brother- in-law or mother-in-law. Remember using humor keeps your audience interested and awake. It also helps them remember your message. So take advantage of this wonderful free source for spicing up your presentations. ------------------------------------------------------------ **If You're Looking for a Home for Your Website, iPowerWeb Makes Website Hosting Simple!** We did a lot of research on Web hosting companies and compared many of them. We decided on iPowerWeb to host our website, and we made a good decision. iPowerWeb is rated #1 for affordable, high quality web hosting. You get an incredible amount of space, POP email accounts, and gigs of transfer. They also include a website builder, 24/7 customer support, free setup, marketing package, and much more... all for an affordable $7.95 per month! So if you're interested in establishing a presence on the Web for the first time, or if you want to change your Website hosting company because you're tired of getting ripped off, check out iPowerWeb. http://www.ipowerweb.com/cgi-bin/tracker/trackeraf.cgi?rid=afftrend ------------------------------------------------------------ 4. Dear Allan and Allan (Answers to Your Questions) ------------------------------------------------------------ Dear Allan and Allan, I am desperate. I recently took a major risk and bought a business where I will be selling a financial product to seniors. Turns out the best way to get clients is to invite them to a seminar and feed them dinner. At the seminar, I will be giving the attendees a lot of good financial information to wet their appetites. Then I will offer them a free consultation to see if and how I can assist them on an individual basis. I know my subject. Now here is my problem. I have no formal training in public speaking and I am nervous making presentations. Did I make a big mistake? What do you suggest I do? I am scheduled to give my first seminar in one month. Courageous But Desperate. Dear Name/alias, Wow, you sure are a risk taker! Here is our take on your situation. If you do nothing and just deliver your seminar while being nervous, you risk coming across to your audience as not credible and prepared. Your chance of picking up potential clients is low. Plus you will not enjoy doing your seminars, because you will experience emotional pain every time you present. We recommend that you get assistance from a personal coach--one who can help you eliminate your nervousness and anxiety quickly and acquire basic presentation skills at the very least. This will make a tremendous difference to the growth of your business. If you get one new client because of the coaching, that would more than pay for the coaching services. We can offer you a proven system to melt away your anguish and morph you into a competent presenter. If that appeals to you, go to http://www.nosweatspeaking.com/coaching.html and complete our Coaching Inquiry Form. Allan and Allan Submit questions to Dear Allan and Allan at http://www.nosweatspeaking.com/contact.html ------------------------------------------------------------ *** Hot Internet Business Secrets *** Over 1,000+ PAGES of the Hottest, Proven Profitable Internet Business Secrets Broken down Into An EASY-TO-DUPLICATE System! We highly recommend checking out this site. 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For details contact us at http://www.nosweatspeaking.com/contact.html ------------------------------------------------------------ Complimentary Articles for Your Publications ------------------------------------------------------------ We have articles available for reprint in your publication, company newsletter, etc. You may use articles written by us that you see on our website at http://www.nosweatspeaking.com/articles/article_index.html and in the NSS Ezine. View back issues at http://www.nosweatspeaking.com/ezine/back_issues-2002.html Print the entire article along with the by-line at top and the credits, and complete contact information at the end of each article. Also, please send us a tear sheet or electronic copy. Thanks! ------------------------------------------------------------ We don't send out an unsolicited newsletter. You must request it to receive it. We don't like receiving SPAM, and we sure as heck try not to SPAM others. 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For Back Issues: http://www.nosweatspeaking.com/ezine/back_issues-2002.html To Submit Questions to Dear Allan and Allan: Go to http://www.nosweatspeaking.com/contact.html. Complete the contact form and include your question. For Feedback on the Content of this Issue: Go to http://www.nosweatspeaking.com/contact.html. Complete the contact form and include your comments. ------------------------------------------------------------ No Sweat Speaking(tm) Ezine ----------------------------- Publisher: Allan and Allan, Inc. Editors: Allan Kaufman and Allan Misch P.O. Box 2721 Columbia, Maryland 21045-1721 USA Tel: 410-363-0080 Fax: 410-381-8924 Email: http://www.nosweatspeaking.com/contact.html http://www.nosweatspeaking.com "Your next presentation doesn't have to make you sweat!" Experience No Sweat Speaking(tm)! ------------------------------------------------------------